Leo Bogart Papers, 1912-2005 and undated

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Leo Bogart Papers, 1912-2005 and undated

http://library.duke.edu/rubenstein/findingaids/bogartleo/

Leo Bogart was anapplied sociologist and massmedia expert who was Vice President and General Manager of theNewspaper Advertising Bureau (NAB) from1960-1989. In his career with the NAB, Bogart pioneered new methodologies innewspaper marketing research andled two major projects during the mid 1970s-1989 to bolster the ailingnewspaper industry, theNewspaper Readership Project and theFuture of Advertising Project. He was also a prolific authorand public speaker, and published 195 articles and 14 books, and delivered over 150 speeches from1943-2005. The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

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David M. Rubenstein Rare Book & Manuscript Library

Information

SNAC Resource ID: 6359182

Related Entities

There are 18 Entities related to this resource.

Bogart, Leo.

http://n2t.net/ark:/99166/w6sg7dk1 (person)

1921 Sep. 23 Born in Lvov, Poland 1923 Moved to the United States 1938 1941 A.B., Brooklyn College 1942 1946 ...

Gannett Center for Media Studies

http://n2t.net/ark:/99166/w6m105nb (corporateBody)

Newspaper Readership Project

http://n2t.net/ark:/99166/w6v56bd3 (corporateBody)

Revlon, inc.

http://n2t.net/ark:/99166/w6ng9sss (corporateBody)

U.S. Army Signal Corps

http://n2t.net/ark:/99166/w69h8p8p (corporateBody)

McCann Erickson

http://n2t.net/ark:/99166/w6cz7zbm (corporateBody)

Michael Jackson

http://n2t.net/ark:/99166/w6tg5q4g (person)

P.S. 99 Junior High School

http://n2t.net/ark:/99166/w6489skc (corporateBody)

Fulbright

http://n2t.net/ark:/99166/w6d94v49 (corporateBody)

Innovation, International Media Consulting Group

http://n2t.net/ark:/99166/w6vf2zxh (corporateBody)

University of Chicago.

http://n2t.net/ark:/99166/w6449cnx (corporateBody)

Most of the records in the collection pertain to the $400,000 raised by the American Baptist Education Society in 1889-1890 in order to obtain a 600,000 grant from John D. Rockefeller for the creation of an endowment for the University of Chicago. The first volume in the inventory, Record of Pledges for the University of Chicago, contains an alphabetical numbered listing of subscribers, amounts pledged, and payments made through 1906. The subscription forms and letters (1:4-13) are numbered to c...

Erasmus Hall High School

http://n2t.net/ark:/99166/w6qp1192 (corporateBody)

In colonial New York, young people primarily received education through private schoolmasters and tutors, and free schooling was available to poor families through the Dutch Reformed and Catholic churches. Following the establishment of a state government, the Regents of the University of the State of New York granted charters for secondary schools in the state; the first charter, in 1768, was for Erasmus Hall Academy, located in the present-day Brooklyn neighborhood of Flatbush. In...

Brooklyn College. Theatre Research Data Center

http://n2t.net/ark:/99166/w6m6658d (corporateBody)

Curator's Office was renamed Bursar's Office. From the description of Curator's reports, 1934-1943. (Unknown). WorldCat record id: 155451274 The Ditmas House was a Dutch style wooden frame house built in 1827 and occupied by the Ditmas family. A century later, Charles Ditmas, the founder of Kings County Historical Society, helped to make way for Brooklyn's Ditmas farmhouse to become the site for part of the Brooklyn College campus. In 1935, the Ditmas House passed into the c...

NAB

http://n2t.net/ark:/99166/w6rm01wx (corporateBody)

Future of Advertising Project

http://n2t.net/ark:/99166/w6d08pzd (corporateBody)

Freedom Forum Media Studies Center.

http://n2t.net/ark:/99166/w6pq4pbj (corporateBody)

Newspaper Advertising Bureau

http://n2t.net/ark:/99166/w6zb4v4m (corporateBody)

Standard Oil Company of New Jersey

http://n2t.net/ark:/99166/w61v9xzw (corporateBody)

Directed by Roy Stryker and his successors (1943 - 1963), the project depicts the operations of the oil industry throughout the world and its effect on life in the twentieth century. From the description of Picture Library, 1943-1950. (Unknown). WorldCat record id: 191916439 Standard Oil Company of New Jersey was an oil company and holding company during the late 19th and early 20th centuries. Standard Oil Company of New Jersey was originally formed in 1882 as a refining and...